Hyperlocal or citywide? Set the geography of an outdoor campaign

By Ads On Cabs India

A campaign’s geographic scope should follow the business objective. A single store, a multi-location service and a regional brand launch have different coverage needs.

Planning checklist

• List the places where customers can actually use your offer.
• Identify relevant travel and shopping catchments.
• Compare a concentrated local plan with a broader mix using the same budget.
• Define the evidence you will use to judge the chosen scope.

Delhi NCR includes distinct residential, retail, corporate and industrial markets. Wider coverage is useful only when it supports the audience and response you need.

For a broader overview of formats, locations and planning steps, read the Ads On Cabs India outdoor advertising guide for Delhi NCR.

Inventory, deployment and permissions must be confirmed for the specific campaign.